Conglomerates in the media business usually benefit the media company behind it. Implications of  one media company owning lots of different mediums gives the sales advantages  and give's them power to manipulate the audience depending on there popularity. This is media ownership




For Example: Warner Brothers can produce a film. They own the website rotten tomatoes which was formally owned by flixster which Warner also own This was a vertical integration. This gives them the advantage to rate their own film giving it positive feedback. Warner could now decide to make a game edition of this film using their company 'Warner brother Interactive entertainment" T